Wealth Management Firm
A solo advisory practice, rebuilt on one Financial Services Cloud platform with custodian and portfolio data in a single view.
Engagement at a glance
- Sector
- Wealth Management / RIA
- Platform
- Financial Services Cloud
- Platform
- Orion
- Platform
- Schwab
- Platform
- Fidelity
- Platform
- DocuSign
- Platform
- FormAssembly
A solo-principal RIA had inherited a Salesforce org from a prior consultant that no longer fit how the practice ran. Client data lived in a separate portfolio system, onboarding was manual, and there was no in-house Salesforce expertise to fix it.
The challenge
The inherited org carried a rigid sales-process structure the advisor never wanted and could not cleanly work around. Portfolio and household data sat in a separate system, mid-migration, with no reliable way to surface accurate values inside Salesforce. Onboarding meant manual forms and disconnected documents.
The solution
A focused assessment set priorities, then grew into a full Financial Services Cloud build and a dedicated integrations phase. The team migrated portfolio data into Salesforce, defaulted the custodian workflow to Schwab, and linked person and household records for accurate investment values. Onboarding was rebuilt with Action Plans, Flows, FormAssembly, and DocuSign.
The build, in brief.
Results
Households deduplicated and migrated, zero duplicates on go-live
Systems unified on one Salesforce platform: Orion, Schwab, DocuSign, FormAssembly, RingCentral, email capture
Automated custodian sync replaced manual portfolio lookups
Engagement summary
What began as a 10-hour assessment expanded across three phases into a full Financial Services Cloud build and integration program. The core platform is stable and adopted, with the practice now running on managed support.
What's next
A Fidelity Advisor Center integration is in progress. New feature work is paused while the practice operates in steady state.
Looking for similar results?
Let's simplify the complex, together.
A senior architect, not a sales rep, will map your first move inside 48 hours.