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The Field Journal

Field notes from the Salesforce frontier.

Writing from the architects shipping Salesforce in production. Agentforce, Data Cloud, MuleSoft, Revenue Cloud, and the lessons that come from doing the work.

FeaturedInsight

07

Agentforce · Service Cloud · AI

Latest dispatch

Agentforce is not a chatbot, and treating it like one is why most rollouts stall

The companies winning with Agentforce stopped trying to replace deflection bots and started rebuilding the work itself.

Richard Newbery

May 12, 2026 · 7 min read

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All articles

3 total
Playbook

02

The 7 questions to answer before you touch Data Cloud

Data Cloud is the most powerful, most over-bought product in the Salesforce catalog. Here is how to know if you actually need it.

Richard Newbery9 min read
Field Notes

03

Field notes: migrating a $400M ARR business from CPQ to Revenue Cloud

What we learned shipping one of the larger Revenue Cloud migrations of the year, including the part where we almost broke the close.

Drew Jennings12 min read
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