Education, youth summer camps and enrichment programsMulti-Region Summer Camp Operator
A multi-region summer camp operator ran online registration, payments, discounts, and camp operations on a custom Salesforce platform.
A youth summer camp company runs enrichment camps at many locations across several regions, including a franchised market. Each season, thousands of families register campers for weekly sessions with add-ons, discounts, and financial aid.
The challenge
Registration involved complex rules: early-season prepurchases, around ten types of discounts, sibling and multi-session pricing, waitlists, installment payments, credits, transfers, and partner-paid enrollments. Staff also needed rosters, name tags, check-in lists, and customer support tied to the same data.
The solution
SiiMPLY7 built and supported a full registration and operations platform on Salesforce: a family portal registration wizard with camper profiles and health history, card payments and one-click refunds through a payment gateway, a rules-driven discounts engine, preseason sales, waitlists, payment schedules, and family wallet credits. Staff tools handled cancellations, transfers, product building, camper grouping, rosters, and support cases.
Implementation highlights
What we built.
- Family registration wizard with camper health history
- Discounts engine supporting about ten discount types
- Installment payments, credits, and one-click refunds
- Waitlists that notify families in order when spots open
- Camp finder API showing real-time availability online
Results
Families enroll and pay online
Discount rules applied at checkout
Enrollment and revenue KPIs on dashboards
Engagement summary
Across several seasons, the platform expanded with an enrollment redesign, pay-over-time payments, partner registration imports, CRM Analytics dashboards, and preseason launch automation.
What's next
The documented feature set gave the company a clear inventory of its registration capabilities as it planned its next stage.
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