Technology, metaverse and virtual commerce platformMetaverse & Virtual Commerce Platform
A metaverse platform company built its product launch email program on Marketing Cloud, designing multi-segment journeys for prospective users, affiliate brand partners, and existing customers ahead of go-live.
A company building a photorealistic metaverse platform for retail, entertainment, and business had a list of tens of thousands of early sign-ups and a network of affiliate brand partners. With a product launch approaching, the team needed Marketing Cloud set up and a structured email program to build anticipation, drive registrations, and activate the affiliate channel.
The challenge
The company needed to reach three distinct audiences with different messages and calls to action. Marketing Cloud was not yet set up, domain warm-up was required before high-volume sending, and all campaign strategy, copy structure, and deployment needed to be delivered within a tight launch timeline.
The solution
SiiMPLY7 set up Marketing Cloud and designed multi-segment email journeys covering a pre-launch countdown series for prospective users, a business development sequence for affiliate brand outreach, and a welcome and retention journey for existing customers. The team ran domain warm-up ahead of launch, developed the campaign strategy and email copy structure for each segment, and prepared the deployment sequence to support the go-live date.
Implementation highlights
What we built.
- Marketing Cloud setup and domain warm-up for high-volume launch sending
- Pre-launch countdown email series for prospective end users
- Affiliate brand outreach sequence for partner development
- Welcome and retention journey for existing customers
- Campaign strategy and copy structure across all segments
Results
Marketing Cloud set up and warmed up ahead of go-live
Separate journeys designed for each key segment
A full pre-launch and post-launch email program defined and ready to execute
Engagement summary
SiiMPLY7 stood up Marketing Cloud and designed a full multi-segment launch email program within a tight timeline, including domain warm-up, campaign strategy, and copy structure for each audience.
What's next
Post-launch phases included executing the abandoned cart, referral, review, and win-back campaigns, and expanding the affiliate partner program as the platform grew.
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