Nonprofit, media literacy and family technology advocacyMedia Literacy Nonprofit
A media literacy nonprofit extended its Salesforce platform with a website integration, double opt-in email compliance, and automated membership product and pricing updates to support a growing member and donor base.
A nonprofit providing media reviews, ratings, and technology guidance to families operated Salesforce as its donor and member management system. As its digital operations grew, the organization needed tighter integration between its website and Salesforce, better email compliance, and a more automated way to keep membership products and pricing current.
The challenge
Content and user data from the website was not flowing automatically into Salesforce, creating manual data entry work and gaps in the member record. Email compliance required a double opt-in process that was not yet in place. Membership product pricing needed to sync between systems and update automatically when changed, and a new lifetime membership tier required its own tracking and fulfillment logic.
The solution
SiiMPLY7 built a website integration to sync user metadata and engagement data into the appropriate Salesforce NPSP records, and implemented a double opt-in email flow to meet compliance requirements. Product and pricing changes were configured to propagate automatically, and the team built the data model and process logic to support the lifetime membership tier, including boost donation amounts. A Stripe integration handles donation payment processing and membership billing, connecting payment events back into Salesforce NPSP so contribution and membership records stay current.
Implementation highlights
What we built.
- Website integration syncing user metadata into Salesforce records
- Double opt-in email compliance flow
- Automated product and price sync between Salesforce and the website
- Lifetime membership data model and process logic
- Donation amount change handling and automation
- Stripe integration for donation payment processing and membership billing, connected to NPSP
Results
Website engagement data flows into Salesforce NPSP without manual entry
Stripe donation and membership billing events sync automatically into Salesforce NPSP
A double opt-in process is in place for all new subscribers
Engagement summary
SiiMPLY7 connected the nonprofit's website, payments, and compliance workflows to Salesforce NPSP, removing manual entry and automating membership pricing so the team could scale donor and member operations.
What's next
With the integration and compliance flow in place, the organization was positioned to expand its marketing automation and deepen its use of Salesforce NPSP for donor engagement and stewardship.
More case studies
Looking for similar results?
Let's simplify the complex, together.
A senior architect, not a sales rep, will map your first move inside 48 hours.