Technology, fitness recruitment and staffingFitness Recruitment & Staffing Platform
A fitness recruitment and staffing platform stood up Sales Cloud and Marketing Cloud together, connecting inbound lead capture to automated marketing journeys and building an API to keep account data in sync across systems.
A company connecting gyms, studios, and health clubs with personal trainers, coaches, and gym managers needed a CRM and marketing platform to support both sides of its marketplace, fitness employers and fitness professionals. Leads were arriving without a consistent intake process, and marketing to these distinct audiences required a connected data foundation.
The challenge
Inbound inquiries from gyms looking to hire and fitness professionals looking for work arrived without a consistent intake process, and there was no single customer record that marketing and sales could both act on. Account data needed to flow between Salesforce and the company's other systems, and marketing campaigns required segmentation across two very different audiences that a disconnected setup could not support.
The solution
SiiMPLY7 implemented Sales Cloud with web-to-lead capture for fitness professional inquiries, then configured Marketing Cloud for segmented campaigns across customer types. The team also built a custom account management API that allowed account data to be read and written between Salesforce and the company's external systems, keeping customer records in sync across the platform.
Implementation highlights
What we built.
- Sales Cloud with web-to-lead for both gym employer and fitness professional lead capture
- Marketing Cloud configured for multi-segment customer journeys
- Custom account management API for data sync between Salesforce and external systems
- Data migration supporting the initial customer record load
Results
Inquiries from both gyms and fitness professionals flow directly into Sales Cloud
Account records stay in sync between Salesforce and external systems
Campaigns reach the right audience with the right message
Engagement summary
SiiMPLY7 stood up Sales Cloud and Marketing Cloud together for a two-sided marketplace, with web-to-lead capture, segmented journeys, and a custom API keeping account data in sync across systems.
What's next
With the core platform in place, natural next steps included expanding Marketing Cloud journey automation and deepening the API integration as the product scaled.
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