New York and New Jersey Events & Catering Venue
A New York and New Jersey events and catering venue deployed an Agentforce AI agent to respond to every inquiry instantly and convert more inquiries into booked tours.
This New York and New Jersey events and catering venue has hosted weddings, corporate functions, and private celebrations since 1945 — including events for the Kennedys in the 1960s and the Clintons in the 1990s. The only venue in New York to win The Knot Best of Weddings award 10 years running, and a WeddingWire Award winner, the venue operates six event spaces accommodating 60 to 800 guests. Inbound inquiries arrived faster than a small events team could answer them, especially on evenings and weekends when prospects were actively planning. The venue engaged SiiMPLY7 to deploy an Agentforce agent that nurtures leads instantly and gets qualified prospects onto the calendar.
The challenge
Event inquiries came in around the clock, but the team could only reply during business hours, so hot leads often went to a competitor before the venue responded. Sales reps spent hours each week manually logging emails and chasing prospects to schedule tours. Without consistent activity capture, leadership had little insight into which inquiries were progressing and which were stalling.
The solution
SiiMPLY7 built an Agentforce AI lead-nurture agent that engages every inbound inquiry immediately, answers common questions about availability, capacity, and packages, and qualifies the prospect before a human steps in. The agent is integrated with Cal.com so it can offer real availability and book venue tours directly into the team's calendar. Einstein Activity Capture was enabled to automatically log emails and meetings against the right records, giving the team a complete and effortless activity history.
Implementation highlights
What we built.
- Configured an Agentforce agent with grounded responses on packages, capacity, pricing tiers, and availability.
- Built qualification logic so the agent gathers event type, date, and headcount before handoff.
- Integrated Cal.com so the agent books venue tours into live team availability.
- Enabled Einstein Activity Capture to auto-log emails and meetings to leads and opportunities.
- Defined escalation rules that route qualified, high-intent inquiries to a human rep with full context.
- Delivered a response-time and tour-conversion dashboard for the events team.
Results
The AI agent replies to every inquiry around the clock, including nights
Instant nurture and direct booking converted inquiries that went cold
Automated activity capture removed the manual logging burden
Engagement summary
SiiMPLY7 delivered an always-on Agentforce agent that greets, qualifies, and schedules prospects the moment they reach out, backed by automatic activity capture so nothing falls through the cracks. The venue now competes on speed-to-lead and frees its team to focus on closing rather than chasing.
What's next
The venue plans to expand the agent's knowledge to handle preferred-vendor and menu questions, and to add automated post-tour follow-up sequences. A later phase will use the captured activity data to forecast booking demand by season and event type.
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