Legal, education-sector law firmEducation Law Firm
An education-focused law firm connected its webinar platform, payment processor, and Salesforce into one registration-to-revenue flow ahead of its busiest training season.
The client is an education-sector law firm specializing in charter school and K-12 education law, with a long-standing client base of school districts, charter management organizations, and education nonprofits. Running paid webinars and training events as a core part of its outreach, the firm was migrating its webinar program to ON24 and needed registrations, payments, and marketing data to flow cleanly into the Salesforce org it had used for years. The firm engaged SiiMPLY7 for focused integration support ahead of its high-volume season.
The challenge
The firm was migrating off its legacy webinar tool to ON24, but the new platform did not connect to its existing payment workflow, and registration data was not reaching Salesforce or its marketing automation. With a few hundred event transactions expected in a tight window, the team needed paid registration, attendee data, and marketing follow-up wired together quickly and reliably, ahead of a hard seasonal deadline.
The solution
SiiMPLY7 delivered targeted Salesforce integration support: connecting the firm's WordPress registration pages to ON24 using seamless registration, configuring a Salesforce data model to consume incoming ON24 attendee data, and mapping fields between Salesforce and Account Engagement so marketing follow-up fired correctly. The Stripe connector was set up so event payments flowed into the same system, giving the firm one connected registration-to-revenue path.
Implementation highlights
What we built.
- WordPress registration connected to ON24 via seamless registration for paid webinar events
- Salesforce data model configured to consume and structure inbound ON24 attendee data
- Stripe connector for Salesforce set up to capture event payments in one place
- Field mapping between Salesforce and Account Engagement for accurate lead and contact sync
- Marketing follow-up aligned to event registration and attendance data
- Collaborative testing across registration, payment, and data-sync flows before go-live
Results
The integrated flow was delivered to support the firm's high-volume education season
Registration and payment data flowed into Salesforce automatically instead of being re-keyed
Clean field mapping kept attendee records and follow-up campaigns in sync
Engagement summary
In a focused, time-boxed support engagement, SiiMPLY7 replaced a broken set of disconnected tools with an integrated registration-to-revenue flow across ON24, Stripe, and Salesforce, configured, mapped, and tested before go-live.
What's next
With the core integration live, natural follow-on work includes deeper campaign reporting on event ROI, automated post-event nurture journeys in Account Engagement, and extending the registration model to additional event types.
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