Custom sports apparel and accessories, e-commerceCustom Sports Apparel Brand
A custom sports apparel brand put an Agentforce SDR agent on inbound leads, qualifying them around the clock.
An existing Sales Cloud user, this custom sports apparel brand drew steady inbound leads, but qualification was manual and stopped after hours. SiiMPLY7 built an Agentforce SDR agent to respond, qualify, and convert leads automatically.
The challenge
Many website inquiries arrived on evenings and weekends, when no rep was available, so first response lagged. Reps spent time triaging instead of closing, and routine questions about minimums, turnaround, and pricing still needed a person to answer.
The solution
SiiMPLY7 configured Sales Cloud for Agentforce and provisioned Data Cloud to unify lead data. The agent answers common questions, qualifies leads against minimum and turnaround rules, and converts qualified leads to opportunities assigned to a rep. Unqualified leads get a follow-up reminder, and SiiMPLY7 also automated response cadences, templates, and email routing across lead sources.
Implementation highlights
What we built.
- Enabled Agentforce SDR agent in Sales Cloud
- Unified lead and customer data in Data Cloud
- Built qualification logic around minimums and turnaround
- Automated lead conversion with rep assignment
- Set up after-hours response cadences and email routing
Results
After-hours leads qualified immediately
Reps work only qualified leads
Same rules for every lead
Engagement summary
SiiMPLY7 delivered an Agentforce SDR agent on Data Cloud with automated Sales Cloud lead processing, so instant, rules-based qualification replaced manual triage.
What's next
Next steps include in-conversation meeting booking, expanded nurture logic, and post-sale follow-up automation.
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